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This web site execunannies.com had the following on the homepage, "We represent only dedicated care professionals who consider this their career." We noticed that the website said " Our screening ensures only the highest quality applicants are presented to you." It also said " Application packages are second to none in terms of content for your consideration. 28 years of service in this field gives us an advantage when recommending profiles. Nanny services are not all created equally! We view ourselves ." The header had toronto nanny agency as the highest ranking optimized keyword. It is followed by find a nanny, nanny, and nannies which isn't as ranked as highly as toronto nanny agency. The next words execunannies.com used was local nanny. execu was included but could not be viewed by search parsers.